Primary Logos
Logo Configurations
Our logo is the primary signifier of our brand identity. It is to be used on all internal and external communications for the university. Depending on the medium, message, and audience you may use the primary logo or a unit logo.
Color Variations
Only approved color variations may be used for the primary logo. The color choices that we have available are helpful for dark backgrounds or when only a single color can be used.
One-Color
The logo is available in black and orange as a one-color variation. You may sometimes be limited to a one-color imprint on merchandise, limitations in budget, or limited production capabilities. In these instances you may choose to use Tennessee Orange or Black on a light background.
Reversed
When using the primary logo on dark backgrounds we have two variations, Tennessee Orange and white or only white.
