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Colors and Fonts


The UTHSC Branding Guidelines calls for the use of the color palette below in order to bring visual consistency to print and digital marketing materials and designs across the university. To ensure a color is correctly on brand, please only use the codes listed below. Contact the Office of Communications and Marketing at or 901.448.5544 if you have any questions.

Primary Colors

The primary colors for the university are UTHSC Orange and UTHSC Green. 

pantone 343, cmyk 87/13/72/56/, rgb 17/87/64, hex# 115740
pantone 151, cmyk 0/50/100/0, rgb 255/130/0, hex# ff8200


Secondary Colors

The secondary colors complement the primary colors and should not be used alone. 

black, pms black, cmyk 0/0/0/100, rgb 0/0/0, hex #000000

85% black, pms 7540, cmyk 0/0/0/85, rgb 77/77/79, hex #4D4D4F

80% black, pms cool gray 11, cmyk 0/0/0/80, rgb 88/89/91, hex #58595B

50% black, pms cool gray 7, cmyk 0/0/0/50, rgb 147/149/152, hex #939598

30% black, cool gray 4, cmyk 0030, rgb 188 190 192, hex bcbeo

pms 342, cmyk 93/4/75/43, rgb 0/103/71, hex #006747

pms 340, cmyk 100/0/81/0, rgb 0/150/94, hex #00965E

pms 344, cmyk 35/0/35/0, rgb 160/218/179, hex #A0DAB3

pms 1525, cmyk 0/77/100/14, rgb 185/71/0, hex #B94700

pms 148, cmyk 0/17/47/0, rgb 254/203/139, hex#FECB8B

Accessible Use of Colors for Digital

The University of Tennessee Health and Science Center websites and digital applications aim to comply with WCAG 2.1 AA guidelines. This includes a required contrast ratio for text and images of text of at least 4.5:1 for normal text and 3:1 for large text. WCAG 2.1 requires a contrast ratio of at least 3:1 for graphics and user interface components (such as form input borders).

Learn more about using accessible colors on the web and check out our handy "cheatsheet" with examples!



Primary Font

Gotham is the primary font for UTHSC. This modern sans-serif font family is very accommodating for the UTHSC style and is the preferred font for marketing materials, promotional products, and signage across the university.

Secondary Fonts

Goudy is a secondary font for UTHSC and used when a serif font is required. This font is used in the UTHSC wordmark.

When designing for digital media, such as email or Microsoft Office applications (i.e. Word, PowerPoint, etc.), Arial is the acceptable font.

uthsc official fonts

Sep 11, 2023